K Array keen to impact India in a big way

Innovative Italian pro audio manufacturers, K Array, have their sights set on taking the Indian market by storm, and they're confident of doing so with the supprot and befforts of their Indian distributors, Performance Audio. The two companies, who have been partnering each other since march 2011, are confident that the brand will make waves throughout the industry, and will soon become a leading name, not just in India, but globally as well.
Known for delivering products that combine good quality & high powered output with sleek, elegant and compact designs, K Array have been busy actively promoting their brand and various product lines all over the world in an attempt to improve their market position. The company's Sales Manager, Leonardo D'Andrea, visited India recently, and Pro Sound Systems caught up with him and Rustom Pavri, Director of Performance Audio, and picked up some valuable insights about the their association, and their future plans for the Indian market.
"If you want be known as a global brand, you need to make your presence felt world wide. In today's world, you won't be taken seriously if you do not have a strong presence and good penetration in a country like India, where the markets are ever growing with opportunities. Of course, you have to measure the market in terms of compatibilty and purchase power, but with the kind of product offerings we have, and with high levels of dedicated supprot we receive from Rustom and his team, we are confident that we can create a niche within the Indian market, as we know that there's huge potential here" shares Leonardo.
Both gentleman stress that the USP of all K Array products is their phenomenal size to power ratio, delivering high quality & high power output in an extremely compact & portable design structures. Leonardo terms K Array products as 'Products with a personality', while Rustom calls it "The Ferrari of pro audio".
Currently, Performance Audio are promoting and distributing the entire line of K Array products which consists of the Concert series. though the product catalogue is quite vast, both Rustom & Leonardo confirm that the versatile & compact yet powerful KR200S from the RedLine series may well be the key product from K Array for the Indian market, and they plan to emphasize it in the market in abig way.
As a pro audio rental company, Performance Audio have successfully deployed the KR200S for the 17 city launch of the Audi A8 luxury sedan in India, and they claimed to have recieved fantastic feedback from the clients as well as audience present at the event. they also plan to deploy it at the India Bridal Week 2011 in Mumbai, which is one of the country's premier fashion events. At the same time, they have also sourced the K Array Kobra line audio requirements of an innovative concept music show called the Nokia studio, which will be 'webcasted' sometime soon.
Discussing about the new line of product that K Array plans release in India, both parties were very tight lipped about the details, but assured us that when the launch does happen, the products will come as a huge surprise, and will introduce a breathe of fresh air into the pro auio scene. However, they did confirm that company has no intention of introducing any new products that fall into the entry level race, as they believe that their products deliver top class offerings, combining "the precision of quality digital technology with perfection of hand-made artistry" as quoted by Leonardo.
Talking about their partnership and the future in general, both gentleman affirm that their respective companies are extremely glad to be associated with each other, and they have no doubts about the brand meeting exceedingly huge amounts of success in the future. so, with a display of some strong confidence from both parties, it will be very interesting to see how the brand manages to eventually shape itself in the Indian market.